Follow Up Boss runs $69–$500+/month depending on team size, and doesn't include lead generation at all — you still have to buy leads separately from somewhere else. Monroe Leads gives you the same core CRM completely free, with lead generation available as one transparent add-on if you ever want it — no separate tools to stitch together.
Get Your Free CRM →| Follow Up Boss | Monroe Leads | |
|---|---|---|
| CRM software | $69–$500+/month | Free, forever |
| Setup / onboarding fee | None reported | $0 for the CRM |
| Instant lead response | ✓ | ✓ |
| Automated follow-up | ✓ | ✓ |
| Lead generation | Not included — buy leads elsewhere (Zillow, etc.) | $500 setup + $300/mo, ad spend at cost — no markup |
| Per-lead fees | N/A — no lead gen offered | None — ever |
| Contract required | No — a rare industry positive | No |
| Support | Support queue | Direct text/email — no ticket queue |
Follow Up Boss pricing based on their publicly published pricing as of 2026. Follow Up Boss is a trademark of its respective owner; Monroe Leads is not affiliated with or endorsed by Follow Up Boss.
Follow Up Boss doesn't generate leads at all — it's CRM-only. You have to separately buy leads from Zillow, Realtor.com, or run your own ads, then connect that source into Follow Up Boss yourself. That means paying for the CRM and a lead source as two completely separate bills, from two separate companies.
I build and personally manage a branded Google Ads campaign targeting real buyer and seller intent in your territory. Whatever you spend on ads goes directly to Google — no markup, no cut taken off the top. You pay $300/month for the management itself, separately and transparently, so you always know exactly what you're paying for and what's going toward actual ad delivery.
Stitching together a CRM subscription and a separate paid lead source means paying two companies, managing two logins, and troubleshooting two support teams when something breaks. At the same budget with no markup, every dollar you spend goes toward reaching buyers and sellers — not toward a platform fee stacked on top of what you're already paying monthly.
Same core CRM, no monthly fee, no setup cost, no contract.
Get Your Free CRM →