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Chime / Lofty Alternative

Looking for a Chime Alternative?
Here's a Free One.

Chime (now also branded Lofty) runs $499–$899+/month, plus a $500–$1,000 setup fee, plus a 20% ad management fee if you want their lead generation. Monroe Leads gives you the same core CRM completely free, with lead generation priced transparently — no markup, no per-lead fees, no contract.

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Side by Side
Chime vs. Monroe Leads
A direct comparison, based on Chime's own published and reported pricing as of 2026.
  Chime (Lofty) Monroe Leads
CRM software $499–$899+/month Free, forever
Setup / onboarding fee $500–$1,000 one-time $0 for the CRM
Instant lead response ✓ ✓
Automated follow-up ✓ ✓
Lead generation Add-on, +20% ad management fee on top of ad spend $500 setup + $300/mo, ad spend at cost — no markup
Per-lead fees Ad spend marked up 20% None — ever
Contract required Typically yes No
Support Support queue, 8am–8pm EST Direct text/email — no ticket queue

Chime pricing based on publicly available and independently reported figures as of 2026. Chime and Lofty are trademarks of their respective owner; Monroe Leads is not affiliated with or endorsed by Chime.

How The Leads Actually Get Made
Where Chime's leads come from — and where ours do
Both companies run paid ad campaigns. The real difference is what happens to your ad dollars once they're spent.

Chime's Model

Chime runs Google and Facebook ad campaigns on your behalf through their in-house marketing team. If you buy their lead generation add-on, a 20% ad management fee is added on top of whatever you spend on ads — so part of every dollar you put toward ads goes to Chime's markup before it ever reaches an ad platform.

Monroe Leads' Model

I build and personally manage a branded Google Ads campaign targeting real buyer and seller intent in your territory. Whatever you spend on ads goes directly to Google — no markup, no cut taken off the top. You pay $300/month for the management itself, separately and transparently, so you always know exactly what you're paying for and what's going toward actual ad delivery.

Why It Matters

A 20% markup on ad spend means a $1,000/month ad budget quietly becomes $800 of actual advertising. At the same budget with no markup, every dollar you spend goes toward reaching buyers and sellers — not toward a platform fee stacked on top of what you're already paying monthly.

Pricing
One system. Two ways to use it.
No confusing tiers — just the CRM on its own, or the CRM with a fully managed lead generation campaign on top.
CRM
Free
Instant response, automated follow-up, referral & database reactivation — built for you, no cost
  • Done-for-you pipeline & CRM
  • Instant SMS & email response
  • Automated nurture sequence
  • Past-client reactivation
  • 100% free, no card required
Lead Generation
$500 setup + $300/mo
Plus your own ad spend — no markup, no per-lead fees
  • Branded Google Ads campaign
  • Your own landing page
  • Exclusive territory, never shared
  • Full campaign management included
  • No contract required

Stop paying for what you can get free.

Same core CRM, no monthly fee, no setup cost, no contract.

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