Get your free CRM
BoomTown Alternative

Looking for a BoomTown Alternative?
Here's a Free One.

BoomTown runs $1,000–$2,500+/month for the platform alone, plus a 15% advertising management fee on top of your ad spend, plus MLS pass-through costs, plus an annual contract. Monroe Leads gives you the same core CRM completely free, with lead generation priced transparently — no markup, no per-lead fees, no contract.

Get Your Free CRM →
Side by Side
BoomTown vs. Monroe Leads
A direct comparison, based on BoomTown's publicly reported pricing as of 2026.
  BoomTown Monroe Leads
CRM software $1,000–$2,500+/month Free, forever
Setup / onboarding fee Setup fees + MLS pass-throughs $0 for the CRM
Instant lead response ✓ ✓
Automated follow-up ✓ ✓
Lead generation Built in, +15% ad management fee on top of ad spend $500 setup + $300/mo, ad spend at cost — no markup
Per-lead fees Ad spend marked up 15% None — ever
Contract required Annual contract standard No
Support Success manager / support queue Direct text/email — no ticket queue

BoomTown pricing based on publicly available and independently reported figures as of 2026. BoomTown is a trademark of its respective owner; Monroe Leads is not affiliated with or endorsed by BoomTown.

How The Leads Actually Get Made
Where BoomTown's leads come from — and where ours do
Both companies run paid ad campaigns. The real difference is what happens to your ad dollars once they're spent.

BoomTown's Model

BoomTown runs Google, Facebook, and Instagram ad campaigns for you through their Marketing Central platform, and also auto-imports leads from Zillow, Trulia, and Realtor.com. A 15% advertising management fee is added on top of whatever you spend on ads — so a portion of every ad dollar goes to BoomTown's fee before it ever reaches an ad platform.

Monroe Leads' Model

I build and personally manage a branded Google Ads campaign targeting real buyer and seller intent in your territory. Whatever you spend on ads goes directly to Google — no markup, no cut taken off the top. You pay $300/month for the management itself, separately and transparently, so you always know exactly what you're paying for and what's going toward actual ad delivery.

Why It Matters

A 15% markup on ad spend means a $1,000/month ad budget quietly becomes $850 of actual advertising — and that's before the $1,000-2,500+/month platform fee is even factored in. At the same budget with no markup, every dollar you spend goes toward reaching buyers and sellers — not toward a platform fee stacked on top of what you're already paying monthly.

Pricing
One system. Two ways to use it.
No confusing tiers — just the CRM on its own, or the CRM with a fully managed lead generation campaign on top.
CRM
Free
Instant response, automated follow-up, referral & database reactivation — built for you, no cost
  • Done-for-you pipeline & CRM
  • Instant SMS & email response
  • Automated nurture sequence
  • Past-client reactivation
  • 100% free, no card required
Lead Generation
$500 setup + $300/mo
Plus your own ad spend — no markup, no per-lead fees
  • Branded Google Ads campaign
  • Your own landing page
  • Exclusive territory, never shared
  • Full campaign management included
  • No contract required

Stop paying for what you can get free.

Same core CRM, no monthly fee, no setup cost, no contract.

Get Your Free CRM →